Creator, bought like media.
Forecast before you commit. Delivery against plan.
Accountable for the result.
Creator earned the attention. It never earned the budget.
Search, paid social, programmatic, online video, CTV: every channel on the plan is planned, delivered and reconciled. Creator is negotiated, estimated and retro-fitted.
It isn’t a performance problem. It’s a buying problem.
How it works
Plan.
You give us an audience and a budget. We return a creator plan and a forecast before anything is committed.
Deliver.
Content produced and published, then distributed wherever it performs best.
Report.
Reporting in media terms, against plan, in the same row as every other channel.
Accountable for results. Bought against them.
Every campaign starts with an agreed outcome and a forecast of what creator will deliver against it. We buy against that outcome, report against it, and own the result.
Creator has been bought on hope and reported in screenshots. We hold it to the same standard as every other channel on the plan.
Five ways to buy
Every product priced on an outcome basis. Every product forecast and bought against results.
The intelligence behind every campaign.
Flyte Graph is our proprietary AI system: a growing network of agents running underneath everything we do. It’s why we can forecast what others estimate, and stand behind what others hope for.
The new way creator is bought.
We did it to programmatic. Now it’s creator’s turn. Read our point of view on how creator becomes a line item on every plan.
Heritage
15+ years
across programmatic, social, creator and social commerce
$900M+
media investment planned and traded
Built by the people who did this to programmatic.
Where we operate
Headquartered in Dubai. Operating across the GCC, EMEA and North America.