The creator line on your media plan.
We plan, buy and report creator inside your existing process. You keep the client, the plan and the margin.
The problem you already have
| Channel | How it’s bought |
|---|---|
| Search | Planned · delivered · reconciled |
| Paid social | Planned · delivered · reconciled |
| Programmatic | Planned · delivered · reconciled |
| Online video | Planned · delivered · reconciled |
| CTV | Planned · delivered · reconciled |
| Creator | Negotiated · estimated · retro-fitted |
Creator now holds the most attention of any channel on the plan. It gets the least budget, because it’s the hardest to plan and buy.
Creator isn’t excluded on performance. It’s excluded on transactability.
No planning input.
Creator gets picked on follower counts and instinct. There’s no audience definition a planner can be held to.
No forecastable delivery.
Every deal is bespoke. There’s no repeatable link between spend and reach.
No reconciliation.
Creator reports in screenshots and engagement rates no media audit accepts.
That’s an infrastructure problem, not a talent problem. We built the infrastructure.
How it works
Plan.
You brief us like any media line: an audience and a budget. We return a creator plan and a forecast before anything is committed.
Deliver.
Content published from creator handles, then distributed wherever it performs best.
Report.
Delivered reach, frequency and audience, against plan. In the same row as every other channel.
Accountable for results. Bought against them.
Every other line on your plan is bought against an outcome and held to it. Creator never has been. We change that: an agreed outcome and a forecast before you commit, delivery reported against it, and a partner that owns the result.
No campaign is bought on hope. Every one is bought against results.
You never touch a creator contract, payment or rights negotiation.
Volery contracts every creator, pays every creator and holds every usage right, licensed to you. You bill your client on outcome. We carry the supplier risk underneath.
| Who publishes the forecast | Volery |
|---|---|
| Who’s accountable for results | Volery |
| Who absorbs the coordination | Volery |
| Who holds the client | You |
| Who owns the plan | You |
| Who keeps the margin | You |
When brands come to us direct, we bring their agency in.
The channel that makes every other channel easier to sell.
Retail media, CTV, audio, commerce media: every new channel needs its own pitch. Creator is the constant across all of them. The same content feeds organic, runs as paid social, powers a CTV or commerce moment, and gives every other channel something authentic to run.
Plan creator properly and it stops being one more channel to sell. It becomes the anchor for the whole plan.
Five ways to buy
Each product is a buyable unit, priced on an outcome basis and bought against results.
Creator Studio
Asset volume and production scope
Creator Reach
A creator portfolio, planning period and delivery forecast
Creator Performance
Fixed creator scope plus media allocation against a response objective
Creator Live
Production scope, live slot and distribution
Creator Commerce
Programme scope and commerce mechanics
Why we can publish a forecast
Flyte Graph, our proprietary AI system, runs underneath every campaign. It’s why we can put a number on creator before you commit, and be accountable for the result.
How Flyte Graph worksGet a forecast for your next plan.
Send us an audience and a budget. We’ll come back with a creator plan and a forecast, before anything is committed.